To launch the Tiffany Lock Collection, we created a socially-led visual campaign celebrating love and connection in all forms. Centered on the Lock bracelet, the series featured authentic, unexpected expressions of human connection and localised talent across key markets.
The campaign was shot across multiple territories with local talent, and features stars of cult favourite TV series The White Lotus; Beatrice Grannò and Simona Tabasco as well as Ncuti Gatwa and Yasmin Finney among others.
The campaign creative features video, still imagery, and audio notes to develop a holistic form of storytelling that feels intimate and evolved beyond traditional creator content.
The content adopts nostalgic and intimate artefacts of connection and friendship from each talent; with handwritten notes, photobooth strips, boarding passes, drawings and poems, demonstrating a level of depth within the narrative.
