TwelveA.M. Creative Agency London | Twelve AM
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- Launching a European retail giant in London with editorial content

The summer of 2017 saw the launch of European retail giant; Reserved, on London’s iconic Oxford Street. We were asked by the brand to drive buzz and awareness for their upcoming launch campaign with British icon Kate Moss. It began with an immersive experience on the brand’s home turf in Poland. Joined by the UK’s top press and fashion influencers we set off for Gdansk on the Reserved branded private jet with an amplified Instagram Story at the heart of the activation.

The 24 hour story saw influencers touch down in Poland, ready to be immersed in Reserved, showcasing the brands’ heritage, design process and most importantly the imminent launch in London with Kate Moss revealing the model’s involvement in the story. The editorial stories content was the first of it’s kind for high street retail, with each piece of content being shot, edited and uploaded in a 30 minute period, with the story achieving over 75k views in the first 2 hours.

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Reserved | TwelveA.M. | Gdansk | Kate Moss