TwelveA.M. Creative Agency London | Twelve AM
We are a traditional agency with modern values
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INTEL X RSC

 

INTEL

 
 
- REIMAGINING SHAKESPEARE FOR A YOUNGER AUDIENCE

We were tasked by Intel and the Royal Shakespeare Company to draw a millennial audience to their joint production of ‘The Tempest’. Our approach was to effectively combat the stigma associated to Shakespeare from the younger generation, providing the opportunity to engage with his work through a format that speaks to them. The atmospheric film is a visceral and dramatic reading that incorporates the story of ‘The Tempest’ in a new and engaging way. We nodded to theme of the play with subtle camera and editing techniques, without over-complicating the concept, allowing Suli Breaks to take front and centre.

Alongside the revered spoken word artist, Suli Breaks, we created an up-to-date monologue from the play, reworking Shakespeare for the modern day and showcasing the key role technology has in evolving people’s experiences, particularly in the dramatic arts.

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Intel | Shakespeare | TwelveA.M. | RSC