For the launch of Dua Lipa’s new skincare brand, created in collaboration with Augustinus Bader, we developed a creative direction that channels boldness, clarity, and kinetic energy - celebrating movement, confidence, and modern self-expression.
A bold, expressive, and unapologetically dynamic approach to beauty, designed for a generation always in motion. Every visual was crafted to reflect energy, clarity, and confidence, captured through a refined, contemporary lens.
Moving beyond traditional beauty close-ups, the imagery embraces dynamic, editorial compositions that tell a broader story of lifestyle, identity, and culture. Aspirational but never out of reach, the visuals invite the DUA audience into a brand world that feels real, radiant, and alive.
We led full creative direction and production across a suite of assets - where bold lighting, tactile textures, and pared-back styling come together to bring the DUA range into sharp, confident focus.
Together, the imagery and motion assets form a cohesive, elevated narrative that redefines skincare as an extension of movement, rhythm, and self-expression.
