Services: Creative Direction / Production

In a world where skincare and suncare have always been seen as separate rituals, we are redefining the boundaries. TwelveA.M. delivered full creative direction and production for Augustinus Bader’s new SPF range.

Set against the sun drenched backdrop of Costa Brava, we captured a fresh perspective on sunscreen crafted to speak directly to the Augustinus Bader consumer, blending luxury with an aspirational appeal. A rich visual narrative that feels contemporary yet timeless.

The SPF range comes to life through a 30 second hero campaign film and shorter social first cut downs.

We captured some of the most influential voices from across the creative landscape. Each talent bringing a candid and unscripted perspective on the new sunscreen, sharing how it fits into their everyday lives and routines.

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