In collaboration with award winning director, screenwriter and producer Sofia Coppola, we launched Augustinus Bader’s entry into the make-up category.
Working closely with Sofia to bring the campaign to life. Captured in LA, inspired by her background in film, the creative took on a cinematic approach, combining touches of nostalgic Hollywood glamour and Americana, with playful sophistication. This campaign rolled out across digital, social channels and retail with our assets carefully crafted and tailored to suit each platform.
Alongside the wider campaign, we shot a suite of studio ecommerce assets for the brand website, showcasing all product shades across a diverse cast of models.
Focusing on rich, tactile details fit for the brand retail pages. A confident, bold and graphic suite of imagery.
