Services: Creative Direction / Production / Content Strategy / Talent Partnerships

Consumers are seeking clarity in their skincare choices. We launched a testimonial-led campaign for the newly remastered Augustinus Bader Retinol. The campaign followed the real journeys of eight individuals as they tested the product from initial trial through to full launch. 

Consumers have countless questions about Retinol - what it is, how to use it, and which product is best. With so much information and misinformation out there, Augustinus Bader had a clear opportunity to lead the conversation.

Through a mixed-media campaign, each participant documented visible changes in their skin - from self-shot diary entries and voice notes to in-studio, direct-to-camera footage capturing results over a few short weeks.

The campaign combined talent-led content, still-life product photography, hero imagery, and studio-shot testimonials to build a versatile, results-driven asset library.