Services: Strategy / Creative Direction / Full Service Production / Casting / Copywriting
Redefining Augustinus Bader's Hero Collection, balancing proven science with lived experience - minimal and precise, a quiet but assured expression of the brand.
We move away from purely aesthetic, tightly cropped visuals and towards imagery that feels genuine and considered, where cropping becomes a storytelling tool. More considered compositions allow skin to remain central while introducing narrative mood and meaning, creating imagery that feels more emotionally engaging without ever losing focus on skin.
With video we spotlight moments of transformation: application, texture, and ingredient movement, bringing the science to life through dynamic yet refined editing.
We led full creative direction and production across a suite of assets - where bold lighting, tactile textures, and pared-back styling come together to bring the DUA range into sharp, confident focus.
Together, the imagery and motion assets form a cohesive, elevated narrative that redefines skincare as an extension of movement, rhythm, and self-expression.
