Services: Creative Direction / ProductionAs a female-led brand, Aligne partnered with Lucy Bronze MBE as the face of their SS24 campaign, launched in the lead-up to International Women’s Day. TwelveA.M. delivered a 360 campaign to bring this partnership to life, creating dynamic digital and out-of-home assets championing women in sport through a fashion lens.
The campaign spread throughout London, Manchester, and Brighton on wild posters in B2, authorised poster sites, rolling out the out-of-home LED truck, digital screens, and wild projection.
Behind the scenes as Lucy gives her views on fashion through dynamic, social first video edits.
Street Advertising: Paper Trails
