As a female-led brand, Aligne partnered with Lucy Bronze MBE as the face of their SS24 campaign, launched in the lead-up to International Women’s Day. TwelveA.M. delivered a 360 campaign to bring this partnership to life, creating dynamic digital and out-of-home assets championing women in sport through a fashion lens.
The campaign spread throughout London, Manchester, and Brighton on wild posters in B2, authorised poster sites, rolling out the out-of-home LED truck, digital screens, and wild projection. Street Advertising by Paper Trails.
Behind the scenes as Lucy gives her views on fashion through dynamic, social first video edits.
Featured in leading online publications, including Women’s Health, Grazia, MarieClaire & Drapers
