journal

VOGUE x Reserved

In August we devised a content strategy to enhance and celebrate the first AW18 Reserved x Vogue event, on Oxford street. In partnership with Vogue, Reserved were showcasing a series of outfits specifically for a ‘Vogue Recommends’ initiative.

Our social content documented key moments from the evening as well as a pre-edited and designed Q&A interview, with editor Holly Roberts. The live social coverage was interactive, unpredictable and in keeping with traditional Vogue magazine layouts. This content elevated and re-invented distinctive qualities of social media event reporting, thanks to us building a live news room within the store, on the night.

We captured a variety of imagery that brought the evening to life on social, including; Vogue editors styling and advising customers, people browsing the store, photo booth foolery and collection close ups.