journal

Reserved x British VOGUE Launch Event

To celebrate the launch of Reserved’s ultimate New Years Eve collection – curated by British Vogue, we created a launch event that channelled the high-octane glamour of Studio54. Working closely with the Reserved team, we were tasked with ideating, producing and executing the brand collaboration launch party.

Made of a selection 10 specially designed pieces that were designed to ‘take you from cocktails to the dance floor at a moments notice’, we transformed the retailers flagship store into a disco homage to the iconic 70’s nightclub. With attendees including; Lara Stone, Doina Ciobanu, Neelam Gill, and Spice Girl, Geri Halliwell, the event and collection garnered press attention from the Sunday Times Style, the Evening StandardRed Online and Lorraine, amongst other news outlets.