journal

Crabtree & Evelyn’s Global Rebrand

Tasked with supporting the global rebrand of Crabtree and Evelyn, and develop a consistent visual tone of voice across video content that would showcase behind-the-scenes on the brand content shoots. Working closely with the Crabtree Global Creative Team, we developed a visual aesthetic for film that would sit across social and lead the tone for future content creation. This encompassed all three of the C&E product lines: Crabtree, Evelyn Rose and The Gardeners – developing a mood across each that when placed next to each other, all feel consistent. The content sought to showcase candid, playful and lifestyle moments that redefine the C&E consumer, taking the brand into a modern and younger demographic. See some of the campaign content here.