Bulgari, #MadeReal

The Bulgari x Save The Children partnership has been empowering millions of young children to build a better future through education, for almost a decade. This year saw the launch of #MadeReal, a campaign with the story of connection that showcases a shared sense of gratitude and gives a voice to those whose lives have changed through the initiative.

To support the campaign, we developed an influencer strategy that identified individuals to represent both the charity and the brand, that aligned with the core beliefs of the partnership on a pro-bono basis. The #MadeReal campaign generated 49k+ engagements over the festive period from individuals including, the Collyer Twins, Sandra Hagelstam, Shaun Birley and Nas Abraham amongst others.

Lead image taken by Arielle Shear.