Ermenegildo Zegna

Creating playful content for a new product launch

Overview

Create a content suite that centres around a short film for the launch of Zegna‘s new Wash-and-Go suit.

Response

The brand were looking to speak to a younger audience with the product considered entry-level, due to the reduced price point and in turn, they wanted to show a playful side to Zegna and the Wash-and-Go suit.  The film was filmed and cut with multiple channels in mind for distribution allowing for bespoke edits per specific channel.

Outcome

Filming both a functional and playful process to launch the product, we created a suite of content with bespoke cut-downs for multiple platforms. Considering the inherently luxury TOV, but injecting a younger and more playful visual discourse, across film, GIF’s and stills.