Sole Stories

A five-part documentary series showcasing female creatives

Overview

Develop a strategic framework and on-going content series that re-establishes Nicholas Kirkwood as a fashion forward footwear brand for the modern luxury market.

Response

Sole Stories: A five-part documentary series for Nicholas Kirkwood, featuring female creatives, taking a glimpse inside the minds of those that are inspiring and making waves in their respective industries. Delving into their past, present and future, looking at their creative processes and how they may have faced adversity within both their careers and lives. With female empowerment being subtly heralded throughout the series, using Nicholas Kirkwood as a platform to both tell and support their stories.

Series One focuses on London and how the city’s changing landscape is a constant source of inspiration, with the first episode featuring artist Phoebe Collings-James, premiering on IGTV. Each episode of Sole Stories included a still-life shoot, that spanned the seasonal product from AW18 and SS19, shot by the protagonist of Episode Five; Flora Maclean.

Outcome

A collection of 200+ brand assets inclusive of the five films, with bespoke edits and cutdowns across all social channels, supported by a paid media strategy. The content has generated over 1.6M views, reached 3.4M people, achieved 172k engagements and has a 12% completed video view rate (+4% higher than industry average).

Phoebe Collings-James

Episode One

Rina Sawayama

Episode Four

Yasmin Sewell

Episode Three

Nikola Vasakova

Episode Two