Nicholas Kirkwood

Challenging the boundaries of covering a live fashion show across social

Overview

Develop a content strategy to support Nicholas Kirkwood‘s inaugural London Fashion Week show for SS19.

Response

Challenging the boundaries of a live fashion show, we set out to create a mood film that would serve as a trailer to the SS19 collection – featuring Hollywood actress and activist, Rose McGowan, teen hacker Cy-Fi, and cyber princess Sita Bellan. The four minute short film premiered on IGTV, with bespoke edits created for social.

Outcome

Produced in tandem to the mood film, we produced live editorial coverage of the show for the brand’s global audience – with over 100 assets, shot, edited and delivered in a 3 hour period, pre, during and post show. The content captured saw the brand’s engagement rate increase by 148%, website clicks from social increased by 85.6% and also created the brand’s most engaged organic post this year.

In addition to the breadth of social content created, we maximised the set build by utilising the space as a backdrop for a still-life shoot to capture the SS19 collection to create content for stockists, the brand e-commerce site and seasonal lookbook.