Creating a visual tone of voice for a global beauty brand


Develop a consistent visual tone of voice and identity to support new brand product launches, across a variety of platforms across their global markets.


Working closely with the Maybelline in-house marketing teams, we developed content for key seasonal product releases across UK, US and Chinese markets. Each project involved talent casting, as well as handling everything from concept, art direction, prop styling to post-production.


A clear and distinct personality for the brand that aligned with and showcased by various third part distributors both in print, in-store displays and digital channels.