Lancôme

Develop a brand identity in long-form video content for an established French beauty house

Overview

Create a new identity for Lancôme‘s longer form video content across all brand-owned digital channels.

Response

Lancôme has long been an authoritative voice within the beauty industry, the overarching aim was to develop this voice in an engaging way whilst capturing of the essence of the brand. Focusing on some newly identified brand pillars of personality and humour, we set out to identify and secure a select group of brand ambassadors, including; Estée Lalonde, Manal Chinutay and Hannah Desai, amongst others, who would instill the brand beliefs across a range of video content at key calendar moments.

Outcome

Bonjour Lancôme, a consistent brand umbrella to host a series of long form films showcasing key moments for the brand such as the BAFTA partnershipBonjour Lancôme focuses on expressing the brand’s fun and playful personality to a newly desired younger audience, and to date has hosted over 25 videos under the new tone of voice.